1990s Adidas Advertisements


In the late 1990s, Adidas ran a series of ads that remain to be some of the best advertising for running shoes/product. Truth be told, I wasn't a runner back then, but I do remember seeing one of the ads ripped out of a magazine and taped to a door at my friends place (specifically the advert above), and I think that says something; A non-runner-at-the-time, remembering a specific running advert and the brand. Each ad is a glimpse into the private lives of a runner that is clearly seen by the non running-public.

Hats off to the creative team on this campaign.